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Goldsmiths, University of London was announced as one of the UK's coolest brands last night at the exclusive PlayCool event held at The Bridge in SE1, a unique cavernous venue under the arches at London Bridge.

This is the fifth time Goldsmiths has received this accolade, taking its place this year amongst brands as diverse as Virgin, Aston Martin, innocent and the Eden Project.

Goldsmiths stormed the show with a fun, innovative and interactive stand at the event, showcasing the Department of Design, which attracted a huge amount of attention. The students recreated a design production line whereby visitors gave a brief to one student, which was then handed along the line and developed into a visible artefact turned around within 30 minutes and available on display.

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